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Form &

Feeling.
Thoughtful forms. A feeling that stays.
An identity exploration for a design-led concept, balancing clean structure with tactile, human details.
BRAND WORLD
ILLUSTRATIVE CONCEPT
POPPY STUDIO
THE STARTING POINT

A point of view.

A world to build.
The study asks how a design brand can feel precise without feeling distant. Considered typography, a restrained palette and texture-led imagery form a calm but recognisable visual world.
Every touchpoint follows that central idea, from the colour and typography to the way the story unfolds online. The aim is a connected feeling rather than a collection of separate pieces.
SECTOR
Design
FOCUS
Brand Identity
PROJECT TYPE
Illustrative concept
THE CREATIVE DIRECTION

Simple forms.

Something to feel.
STONE
#E6DED0
LINEN
#B7A897
TAUPE
#867162
CHARCOAL
#362F2D
HOW THE PIECES CONNECT

One idea.

Every detail.
  • A clear foundation. A focused personality and visual direction give the concept a recognisable starting point.
  • A connected language. Colour, imagery and typography work together to build a consistent feeling across the brand.
  • Room to grow. The system leaves space for future content and applications, while keeping the central idea intact.
Explore our identity service
This project is a template demonstration, not commissioned client work. Photography via Unsplash is used to illustrate a creative direction. Replace with your own authorised project assets and accurate case-study details.
NEXT CONCEPT / KEEP EXPLORING Sunday Somewhere
IMAGINE WHAT WE COULD MAKE TOGETHER

Your story.

Our next
good idea.
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