An illustrative hospitality concept for a place that invites you to settle in, take your time and feel a little more at home.
Every touchpoint follows that central idea, from the colour and typography to the way the story unfolds online. The aim is a connected feeling rather than a collection of separate pieces.
A focused personality and visual direction give the concept a recognisable starting point.
Colour, imagery and typography work together to build a consistent feeling across the brand.
The system leaves space for future content and applications, while keeping the central idea intact.
